The media sector is changing constantly to major changes for business. A recent survey shows more than sixty percent of people are watching videos online on their mobile phones. Media companies are using new trends to drive more customers and increase revenue. The media sector was among the first to navigate the digital disruption rise in. The digital transformation is developing constantly that bring new opportunities to media and entertainment companies.
New method of distribution
The increases in democratic internet access, social media, and mobile phone have changed the media consumer demands. The result is different new digital services and products. Video on the Demand market is predictable to increase internationally. Subscription-based video-on-demand service offers the customer with access to a package according to the subscription model. You can stream videos on mobile devices from anywhere around the world as long as a stable data connection.
The context is the king that has smooth the method for the contextual media and the marketer can choose and serve by the automated system. The contextual media USP is seamlessly blended in with the page aesthetic and content that is expressed on. It not only encourages user engagement but also has benefits of the excellent viewing experience. The video intelligence technology can easily identify the metadata at the shot, video, and allowing the marketer to organize the video catalog naturally.
Modern video ad
Using a modern video advertisement is another trend in the media industry. They are using server-side video advertisement technology that has the capability of inserting video advertisements into the video on demand. Through the latest video advertisement service enables the marketing team to serve the customized advertisements to several consumers in a similar flow. Modern video ad helps to increase customer to your brand.
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